Introduction to Web/Internet Marketing (download here)
Introduction to internet marketing
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Introduction to internet marketing - Presentation Transcript
- Introduction to Internet Marketing
KhirulnizamAbdRahman
0129034614
khirulnizam@gmail.com
kerul.blogspot.com
Facebook.com/khirulnizam - What is Marketing?
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
(Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.) - What is Electronic (Web/Online) Marketing?
Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing.
The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web. - Content
Intro to Web Marketing
Planning and Designing the Website
Building the Website
Content Marketing
Blogging
Social Media Marketing (Facebook)
Search Engine Optimization and Web Analytics.
Third Party Online Advertisement (AdWords)
Permission Marketing - Main text
Internet Marketing: A Practical Approach
Alan Charlesworth - Main Web Resources
- Content marketing
- Blog
- Social Media Marketing
- Third Party Ads Provider
- Third Party Ads Provider
AdWords - SEO
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. It is a process to make the website in the front page as the top ranking on the search Engine when the client search on Google, Yahoo! or Bing. SEO is an important knowledge for a web master to promote visitor to come to their website. - Permission Marketing
- E-Mail Marketing
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