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Introduction to Web/Internet Marketing

Introduction to Web/Internet Marketing (download here)

Introduction to internet marketing - Presentation Transcript

  1. Introduction to Internet Marketing
    KhirulnizamAbdRahman
    0129034614
    khirulnizam@gmail.com
    kerul.blogspot.com
    Facebook.com/khirulnizam
  2. What is Marketing?
    Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
    (Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.)
  3. What is Electronic (Web/Online) Marketing?
    Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing.
    The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web.
  4. Content
    Intro to Web Marketing
    Planning and Designing the Website
    Building the Website
    Content Marketing
    Blogging
    Social Media Marketing (Facebook)
    Search Engine Optimization and Web Analytics.
    Third Party Online Advertisement (AdWords)
    Permission Marketing
  5. Main text
    Internet Marketing: A Practical Approach
    Alan Charlesworth
  6. Main Web Resources
  7. Content marketing
  8. Blog
  9. Social Media Marketing
  10. Third Party Ads Provider
  11. Third Party Ads Provider
    AdWords
  12. SEO
    Search Engine Optimization
    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. It is a process to make the website in the front page as the top ranking on the search Engine when the client search on Google, Yahoo! or Bing. SEO is an important knowledge for a web master to promote visitor to come to their website.
  13. Permission Marketing
  14. E-Mail Marketing

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