Web Marketing

What is Marketing?

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.

What is Electronic (Web/Online) Marketing?

Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing.

The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web.

Lorrie, Thomas (2011). “Online Marketing”, McGraw Hill. (details info from Amazon)

Course Content

SO, the course E-Marketing Strategy is to expose the students on how to market a product or a website in the wide world of the Web.

The course outline:

  1. Introduction to Web Marketing (download slides here || slideshare version )
  2. Designing the Website (download slides here || slideshare version )
  3. Developing the Website (download slides here || slideshare version )
  4. Deploying the Website (download slides here || slideshare version )
  5. Promoting your Website Through Search Engine (Search Engine Optimization and Web Analytics) -  (download slides here || slideshare version )
  6. Social Media Marketing (download slides here || slideshare version )
  7. Blogging & Content Marketing
  8. Permission Marketing
  9. Third Party Ads Provider (Paid Ads)

Main References

Internet Marketing: a practical approach


Main Champaign

To promote the blog for Diploma in E-Commerce Technology which resides at http://www.kuis.edu.my/fstm/ecommerce/ . The students who acquired the highest hit will get the highest mark.

The students’ website/blog

You’re free to use the presentations slides. Kindly mention the kerul.blogspot.com as the source. Thank you for using the materials in this page. Glad to share!!!

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