SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.
Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:
- consistently publish useful, original posts ; and
- promote your blog in intelligent ways to people who are looking for information about your topic.
Myth: The more tags and categories I use for a post, the better it is for Google.
Fact: Using a bunch of tags and categories that have little to do with your posts won’t increase your site’s visibility. Actually, Google doesn’t rely on tags or categories — it can tell what your post is about from its content (or it should be able to)
Myth: One effective way to improve my blog’s SERP rank is to purchase or exchange links (sometimes known as “backlinks”) with as many bloggers as possible, so that there’s a lot of traffic going to my blog.
Fact: If you blog about sailboats, the more sailboat-focused sites and articles that organically link to your blog as a fantastic source of sailboat info, the better.
Myth: SEO requires a strategy and possibly an expert.
Fact: SEO is mostly common sense. While large organizations might need to hire a specialist to help them reach some very specific SEO goals, bloggers and small business owners can do everything required for good SEO on their own. Google is very transparent about its process — it has a guide for SEO best practices here.
This is a summary of an article originally published at http://en.blog.wordpress.com/2013/03/22/seo-on-wordpress-com/ by Elizabeth